- IS THIS TEXT -

Microcopy?

Come on, let's get started!

Does this text appear on a digital screen?

(a website, an app, a vending or self serve machine, or some sort of digital product) 

NO

YES

Microcopy (or UX writing) appears on digital screens, otherwise it's just regular copy 

(not that there's anything wrong with that...)

Is the purpose of this text to:

Attract Clients

(on social media and the internet)

 

Sell Products

(banners, newsletters, products' names or descriptions)

 

Branding

(slogans, taglines and business's name)

NO

YES

WooHoo!

You've found a Microcopy text

Sounds like copywriting.

Microcopy and UX Writing is not marketing. Both are part of the user experience and aim to improve UX and help users

What are other examples of Microcopy or UX Writing?

Sign in & sign up forms, passwords creation and retreival, newsletter sign up forms, buttons, tooltips, dropdown menus, confirmation and error messages, empy states, notifications and alerts, loaders text, placeholders 

נא להשאיר הודעה אחרי הביפ.

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זוט עני

reut.malovani@gmail.com

052-8091009

עיצוב ואפיון: רעות מלובני  |   2020