- IS THIS TEXT -
Come on, let's get started!
Does this text appear on a digital screen?
(a website, an app, a vending or self serve machine, or some sort of digital product)
Microcopy (or UX writing) appears on digital screens, otherwise it's just regular copy
(not that there's anything wrong with that...)
Is the purpose of this text to:
(on social media and the internet)
(banners, newsletters, products' names or descriptions)
(slogans, taglines and business's name)
You've found a Microcopy text
Sounds like copywriting.
Microcopy and UX Writing is not marketing. Both are part of the user experience and aim to improve UX and help users
What are other examples of Microcopy or UX Writing?
Sign in & sign up forms, passwords creation and retreival, newsletter sign up forms, buttons, tooltips, dropdown menus, confirmation and error messages, empy states, notifications and alerts, loaders text, placeholders